(Hint: It’s probably way earlier than December!) Using this information, you’ll have a better sense of when to promote particular products, schedule your ads, and stock up on inventory. With Google Trends, you can even get a breakdown of interest based on specific locations.įor example, if you’re an apparel retailer who sells heavy winter coats, you can use Google Trends to see what time of year people search for winter apparel the most. Identify Seasonal Trendsĭo your ecommerce brand’s sales fluctuate depending on the time of the year? Are you struggling to determine when to stock up on particular products? If so, Google Trends can come to your rescue. If it’s not trending, it’s probably not a piece of content worth creating use these results as the basis of your content strategy. Once you have a nugget of an idea (and perhaps you’re unsure about the number of clicks it’ll drive), plug it into Google Trends - it’ll then spit out relevant and related topics and queries, complete with the search volume. Additionally, while it’s great to create a library of evergreen content, capitalizing on timely topics - with the help of Google Trends - can give you a huge boost in traffic. If staring at a blank page is the bane of your existence, you’re in luck, because Google Trends can transform your content marketing into a much more efficient and enjoyable process. It’s not always easy to produce compelling content on topics your audience is genuinely interested in. The verdict is in: Google Trends is a fantastic tool that offers a treasure trove of marketing-related data that can level up your brand, eliminate your product development guesswork, and increase your chances of delivering relevant and catchy content. (We’re not being weird here, it’s truly a meme.)
Mariah Carey’s “All I Want For Christmas” on Google Trends - the one constant we can always rely on.
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